Estate agents frequently encounter the challenge of deciding whether or not to stage a home. While some may argue that staging is pointless, costly, or even unnecessary, many realtors can vouch for its advantages.
Preparing a home for sale is a crucial step in the sales process. If you neglect to stage your home properly, you could potentially forfeit thousands of pounds. In fact, research from the Real Estate Staging Association shows that staged homes sell 73% faster and for higher prices than unstaged ones. But how is this possible? What impact do furniture and décor have on the sales process? What are the benefits? Let’s explore!
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Home staging is a service where the seller or their agent engages a company to enhance the home’s presentation. The company provides furniture and décor designed to showcase the property’s finest features. This often includes items like a bed for an empty bedroom, artwork for bare walls, or even plants to introduce some color.
Virtual staging takes this concept a step further by digitally enhancing a photo instead of making physical alterations to a room. This can be accomplished in two ways: by removing items from a photograph—essentially “virtual de-cluttering”—or by adding elements to the space that were never present.
The main appeal of virtual staging can be summed up in two words: instant results. While traditional staging requires time and investment, virtual staging can be executed immediately and frequently delivers comparable outcomes at a significantly lower cost.
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Using photos of your empty rooms, we digitally create stylish room designs for each space. These enhanced, virtually staged images show potential buyers how each room could look when fully furnished. Virtual staging an empty property adds significant visual appeal online, often leading to more interest and viewings than displaying empty rooms alone.
Virtual staging is an excellent option for any vacant property that needs to stand out in a competitive market. It’s also a great choice for sellers who want to present their homes in the best possible light and for agents aiming to elevate their marketing strategies.
Additionally, it’s ideal for builders and developers looking to stage new constructions, as well as agents who have a new listing but lack the time or budget for traditional staging.
Moreover, virtual staging can be beneficial for agents with listings that require updates or redesigns, or for estate agents seeking a cost-effective way to improve a property’s online presentation.
While virtual staging is a powerful tool for empty homes, it also provides an easy solution for refreshing photos of occupied homes. If your client prefers to keep their home unchanged before listing, you can effortlessly replace the furniture in the images with more neutral options.
When a house remains on the market for an extended period, it can develop a stigma, causing buyers to hesitate in making a purchase. This situation necessitates exploring ways to refresh your marketing and reinvigorate interest in the property. Virtual staging offers a fast and cost-effective solution to achieve this without needing to persuade your clients to alter anything about their homes.
Virtual staging is an excellent method for making your listings stand out, even when occupied by residents or pets. The technology has advanced significantly, allowing virtual staging to appear realistic rather than artificial, which means there are no drawbacks to its use.
Furthermore, virtual staging can assist in selling homes that require updates. For instance, if a room features unattractive wallpaper or dated carpeting, virtual staging can introduce furniture that diverts attention from the outdated décor. This approach is also effective for revitalizing old kitchens and bathrooms, showcasing how stunning these spaces could look with new countertops and fixtures.
It’s crucial, however, to ensure that potential clients are informed about these changes. The best way to do this is by presenting original and virtually staged images side by side. This strategy can be particularly appealing to clients interested in renovation projects and seeking a fixer-upper.
Virtual staging is an excellent option for many sellers, so don’t be discouraged if traditional staging is outside of your budget. When used effectively, virtual staging is a powerful tool that can readily emulate traditional staging and offer even greater advantages. Ultimately, the decision regarding which type of staging best meets your needs is up to you.
Vertually staged images cost £49 per room, If you would like to Vertually stage more than one room we offer a bulk discount of £39 per room for 7 or more images.
The length of the virtual staging process depends on the property’s size and condition. Typically, a virtual staging project takes about 4-5 days to complete, after which your virtually staged images will be sent to you.
To get started, you provide us with photos of each empty room you'd like to have virtually staged. Don't worry if you're not a photography expert—we offer clear guidance on capturing the best images. Using these photos of your empty rooms, we will then choose stylish furniture and decor that align with your property's aesthetic and appeal to your target audience.
Using your photos of rooms with existing furniture, we will enhance the space by adding or removing items, decluttering, or making any other necessary adjustments to improve the overall appearance for your target market. This service will come under our Virtual Renovation service.
Staging is focused on de-personalising a property and making a home appeal to a broad range of potential buyers. The focus is on creating a neutral, welcoming environment that helps buyers envision themselves living in the space. This often involves highlighting a home's best features while downplaying any flaws.
Decorating, on the other hand, is highly personalized and intended to reflect the tastes and lifestyle of the current occupant. Decorating choices might include specific color schemes, unique furniture, or personal items, all tailored to the resident’s preferences.
Virtual home staging offers several key benefits, especially when compared to traditional physical staging. Here are the main advantages:
1. Cost-Effective
2. Time-Efficient
3. Customization
4. Showcases Vacant Properties
5. Attracts More Buyers Online
6. Flexibility
7. No Physical Damage
8. Works for Occupied Homes
9. Environmentally Friendly
10. Enhances Property Marketing
The Advanatges of Virtual Staging Over Physicla Staging staging cannot be over stated, its a powerful and flexible tool in property marketing, especially for cost-conscious sellers and buyers who rely heavily on online listings.
Send us your floor plan, property style, target market, and property guide price. Provide photographs of your empty rooms ready to be supercharged.
We will develop a design concept that complements the property's style, target market, and guide price. Every piece of virtual furniture will be thoughtfully placed to enhance the layout and assist potential buyers in clearly envisioning their future home.
Within 5 working days, we will deliver a set of highly realistic, virtually staged images of your property, ready for use in creating listings on various sales platforms.
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